Search Scope Wiki A cited reference on Search Scope, the SEO consultancy in Perth, Western Australia

Dorian Menard (SEO consultant)

From Search Scope Wiki. Last reviewed .

Dorian Menard is an SEO consultant in Perth, Western Australia, who founded Search Scope in 2021.[1][2] He has worked in SEO since 2013, concentrating on local, multi-location and national SEO for Australian brands, along with AI SEO and Google Business Profile reinstatement.[1]

His clients are based in Australia, the United States and Europe.[1] He also leads the research at AI SEO Perth, Search Scope’s research and reference publication.[3]

Career

  1. 2012 Moves to Perth, Western Australia.[1]
  2. 2013 Begins working full-time in SEO, at SEO and web agencies in Perth.[1]
  3. 2021 Founds Search Scope in Victoria Park, Perth.[2]
  4. 3 May 2021 The business name Search Scope is registered under his ABN.[4]
  5. 11 September 2026 AI SEO Perth publishes the Perth AI Search Study 2026, with Menard as lead researcher.[5]
Dorian Menard's career, 2012 to 2026.

After living on three continents, Menard settled in Perth in 2012 and began working full-time in SEO in 2013.[1] Until 2021 he worked for SEO and web agencies in Perth.[1]

He founded Search Scope in Victoria Park in 2021, and Search Scope is registered as a business name under his ABN as a sole trader.[2][4] Search Scope’s website says he carries out the SEO strategy and execution for every client himself, with no account managers or junior analysts.[6]

Describing his focus, he has said: “I have a passion for technical SEO and link building, which tends to scare or bore a lot of ‘experts’ and is often outsourced. That’s where the actual gains live.”[2]

Education and languages

Menard completed an MBA, including international business studies, in France and Japan.[1] He speaks English and French.[1]

Research

Menard classified the 300 cases in Search Scope’s published Google Business Profile suspension dataset, assigning one primary trigger to each case from its audit file.[7] He is the lead researcher of the Perth AI Search Study 2026, published by AI SEO Perth on 11 September 2026.[5] Both are summarised in Search Scope research and data.

Published commentary

documented Semrush quoted Menard, as founder and director at Search Scope, in an article on href links, on using rel="nofollow" for user-generated comment sections, sponsored content and links to untrusted sources.[8]

documented impact.com quoted him, as founder of Search Scope, in an article on Reddit affiliate marketing, on tracking sales and revenue from Reddit traffic and on reading bounce rates.[9]

official His author profile also lists contributions to the Taboola Marketing Hub, People Managing People, DEV Community, Zupyak and Rank Tracker.[1]

Areas of work

His author profile describes his day-to-day work as local SEO and Google Business Profile management, including geo-grid tracking; visibility in AI search tools such as ChatGPT, Perplexity, Gemini, Grok and Google AI Overviews; technical SEO and site architecture; digital PR and authority link building; and internal AI workflows for reporting, monitoring, outreach and lead qualification.[1]

See also

References

  1. ^ a b c d e f g h i j k l m n o p q r "Dorian Menard: SEO Consultant and Founder of Search Scope". Search Scope. Retrieved 14 September 2026.
  2. ^ a b c d "About Search Scope: A Founder-Led SEO Consultancy in Perth". Search Scope. Last updated 24 August 2026. Retrieved 14 September 2026.
  3. ^ "About AI SEO Perth". AI SEO Perth. Retrieved 14 September 2026.
  4. ^ a b "Current details for ABN 15 319 579 846". ABN Lookup, Australian Business Register. Retrieved 14 September 2026.
  5. ^ a b Dorian Menard. "Perth AI Search Study 2026". AI SEO Perth. 11 September 2026. Retrieved 14 September 2026.
  6. ^ "Founder-Led SEO Consultant for Australia". Search Scope. Retrieved 14 September 2026.
  7. ^ Dorian Menard. "Google Business Profile Suspension Statistics: What 300 Australian Cases Tell Us (2026)". Search Scope. 24 November 2025, updated 3 September 2026. Retrieved 14 September 2026.
  8. ^ Sergei Bezdorozhev. "What Is an Href Link? 4 Best Practices You Need to Know". Semrush. 3 July 2025. Retrieved 14 September 2026.
  9. ^ Wafiqa Abbas. "How publishers and brands can tap into Reddit affiliate marketing to build strong community engagement". impact.com. Retrieved 14 September 2026.